PubTech Wire | 7.24.07
More Consumers Turn to IT Publisher’s Web Sites for Tech Product Information
IT publisher’s Web sites have replaced vendor Web sites as the second most-used information source for new technology products, according to information technology media company TechTarget, Inc.’s second, quarterly IT Media Consumption Trends and IT Buyer Purchase Intention study.
Consumers may prefer collecting information from IT publisher’s Web sites because they offer unbiased third party editorial content about the products, a TechTarget senior VP says in a statement. Consumers rely more on vendor Web sites for obtaining technical specifics about a product.
Search engines remain the primary source for finding information about technology products, the study says.
Another key finding in the study indicates that IT directors and managers continue to be more focused on aligning IT with overall business requirements, growth and modernization instead of strategies focused on operational efficiencies, cost containment or upgrading existing infrastructure.
The TechTarget study is based on surveys of IT professionals from the company’s IT Research Panel, representing a variety of industries including computer service, financial, government and healthcare segments. More than 1,100 professionals responded to the survey.
Corbis Strikes License Agreement, Launches New Product
Photography and footage rights services company Corbis has announced a partnership with Conde Nast to license photos from Women’s Wear Daily, allowing publishers, marketers and other creative professionals access to thousands of fashion industry images.
The agreement increases Corbis’ entertainment image coverage to include major fashion shows and designers. WWD covers the fashion, beauty and entertainment industries.
Corbis announced also its launch of Entertainment Story Packs, collections of entertainment images the company says focuses on one or more celebrity and are centered on a specific editorial story idea. The story packs, including topics such as "Bad Boys" and "Scary Monsters and Super Freaks," are available on the Corbis Web site.
Custom Publishing and Marketing Content Search Engine Launched
Search community Web site Junta42 launched as a beta release this week, combing human-based expert results with computer results to give publishers and marketers a more organized collection of matches to searches for custom publishing and content marketing information, the company says.
The human results are generated by the Junta42 staff and community members and are moderated by a staff of editors. Users can search for content by selecting a predefined category or typing in a keyword or phrase into the search field.
Junta42 is a division of custom media, custom publishing and branded content provider Z Sqaured Media, LLC.
Digital magazine vendor NXTbook Media has introduced NXTpass for Digital Editions, a subscription service allowing magazine publishers to have more specific control over online content.
The NXTpass subscription service comes in a variety of options, the company says. For instance, the DAYpass option allows content to be open for a specified period of time with or without an access charge. The PAYpass option charges for subscriptions or single-issue access and Bypass which allows readers free access to content, underwritten by a sponsor with premium ad placement.
Advertising and Premedia Companies Agree to Merger
Vertis Communications and full-service premedia and print service provider American Color Graphics have announced an agreement to merge ACG operations into Vertis’ marketing and printing platform.
The merger will increase the Vertis’ advertising insert and premedia services and will compliment its direct marketing, media services, technology and creative service business, the company says in a statement. The merger will integrate ACG’s eight production facilities;with capabilities in commercial offset and flexographic printing;as well as six premedia service centers to Vertis.
As a result of the merger, ACG owners will receive 10 percent of the combined company’s common equity and eight percent of the subordinated notes of Vertis Holdings, the statement says. Other financial details were not available as the agreement had not been finalized.
AOL Expands Online Targeting Solutions
AOL has announced that it has agreed to acquire TACODA, an online behavioral targeting advertising network.
Founded in 2001 and based in New York, TACODA helps advertisers place their ads based on consumers’ online behaviors. With TACODA, AOL hopes to extend its targeting capabilities to advertisers and publishers and increase its third-party display network.
Financial terms of the deal were not immediately available.
Google Tops U.S. Online Video Ranking
With 1.8 million videos streamed and the most unique video streams, Google sites ranked first in comScore’s recent Video Matrix report for the month of May. Videos seen on Google-owned YouTube.com accounted for 21.5 percent (1.7 billion) of the overall 8.3 billion videos streamed online.
Fox Interactive Media ranked second with 680 million streams and Yahoo! sites came in third with 387 million. Nearly 75 percent of U.S. Internet users watched an average of nearly 2.5 hours of online video in May, the report says.