Publishing Technology Wire
GRACoL to Develop International Characterization Data Set for the ISO Community
Throughout 2004 and 2005, the GRACoL (General Requirements and Applications for Commercial Offset Lithography) Committee conducted a series of research press runs and developed a new set of process controls based on principles of digital imaging, spectrophotometry, and computer-to-plate (CtP) technologies with a goal of developing an unambiguous description of how good commercial printing "appears" to the eye on a Number 1 coated sheet. Influenced by its participation in the grassroots Printing Across Borders initiative, the GRACoL Committee incorporated international data sets into their study.
In April, the GRACoL Committee made the beta version of their new characterization data set available for public review and comment. This data, influenced by results of press tests and data sets from around the world, has been smoothed and tuned to create the beta neutral print density curve. The data set has been downloaded for evaluation and comment by more than 100 individuals throughout the world. Comments from this data are now being received and evaluated before the final GRACoL 7 characterization data set is specified.
Taunton Press Using eRights Suite to Sell Online Subscriptions
RightAccess, the access control product within eRights Suite, provides The Taunton Press with authorization, authentication, delegated administration, product segmentation and registration capabilities. While, RightCommerce allows Taunton to sell digital content using varied business models, including pay-per-view, bundles and subscriptions. eRights Suite is available both as an installed or hosted ASP solution.
NYLON Magazine Issue to be Available to Readers Before It Hits Newsstands
Journal Register Continues Building Clustered Edit and Advertising Systems with Atex
Trackmymail President to Speak at Mailing and Fulfillment Services Meeting Trackmymail.com
President Dave Lewis, who recently released a white paper on his Web site detailing intelligent mail advantages and challenges, and the recently introduced 4-state barcode technologies, will address the topic tomorrow at The Southern California chapter of the Mailing and Fulfillment Services Association meeting from 11:30 a.m. to 1:30 p.m. at the Marriott Hotel in at 1311 Sycamore Drive Norwalk, California. Lewis’ talk titled, "What Have They Done to my Barcode," will discuss practical uses of mail tracking technology and how mailers can get started with it.
Google Disappointed With Results of Ad Sales to Print Publications Google Inc. said last week efforts to sell advertising in print publications have been disappointing. In a conference call with investors, Jonathan Rosenberg, a senior vice president for Google, said the initiative, which includes selling ads in both newspapers and magazines "probably hasn’t taken off as fast as we would like." Google executives have, for some time, expressed an interest in expanding their highly successful online franchise into other media, including print and television. The company last year began testing a print program that is similar to the way the company sells ads online and then displays them alongside search results on its Web site and on partner Web sites. The print initiative includes more than two dozen publications such as the Chicago Sun-Times, Car and Driver, and PC Magazine, in which Google buys unsold ad space and resells it in an auction. Like a traditional auction, the highest bidders get the ad space.
New Product Links QuarkXPress, InDesign to External Databases Meadows Publishing Solutions (MPS) has released an AutoPrice software module for Adobe InDesign users working on either Macintosh or PC platforms. AutoPrice provides sophisticated linking of QuarkXPress, and now Adobe InDesign, documents to any external database of information.
AutoPrice works by letting the user establish "placeholders" within new or existing QuarkXPress or InDesign documents which are linked to a database record. For products which have different price breaks, AutoPrice allows the user to specify additional search criteria for differentiating between the variations. For more information visit www.meadowsps.com.
In addition to traditional direct mail services, Ballantine now offers its clients the capabilities to create highly personalized, data-driven direct mail that integrates with other applications such as personalized URL’s and Web sites, broadcast e-mails, multimedia applications (including CD-ROM and Video Hosting) and call center services.