Publishing Technology Wire | 7.09.07
Nielsen Business Media Launches Search Engine
Nielsen Business Media has partnered with vertical search services provider Convera Corporation to launch a search engine for the kitchen and bath industry. Nielsen, publisher of Kitchen and Bath Business magazine and the producer of an accompanying trade show and conference, created the search engine for quick access to relevant information to professionals in the industry.
KitchenandBathSearch.com will exist on its own as well as part of the Kitchen and Bath Business Web site.
Reed Taps IMS-WebSpyder to Monitor Web Sites
Reed Business Information has announced it will use the IMS Web site monitoring service, WebSpyder, to track advertising on its 177 Web sites across 28 markets. Reed selected the company because of its ability to target competitive sites for sales analysis, as well as its reporting package which delivers prospects to Reed’s sales reps via its information delivery system, eBasket.
Digital Magazines Available in Chinese
Digital magazine solution provider Texterity, Inc. has created a digital magazine interface in Chinese to support publisher moving to the Chinese-language market. Chinese is the third language (beyond English) that Texterity now offers via digital interface. In addition, Texterity offers tracking and reporting software in more than a dozen languages.
Watt Publishing’s Poultry International, China Edition is the first digital magazines in the new Chinese language interface.
Paste Relaunches Web Site
Independently-owned entertainment magazine Paste has redesigned its Web site, pastemagazine.com. The new site now features "Paste Station" a new section where visitors can access free content available every week, such as streaming sounds of new music and videos. The site also features new additions to its blog section, including "Dear Diary", where artist on tour will write entries from the road.
The re-launch is sponsored by Acura, which will receive exclusive homepage advertising for a limited time. Additional advertising will still be featured throughout the site.