Publishing Technology Wire | 09.05.07
Consumer Reports Launches Online Crash Test Videos
File under sadistically cool: Consumer Reports has partnered with the Insurance Institute for Highway Safety to launch a section of its Web site devoted to crash test videos. Searchable footage of some 200 vehicles tested at the iInstitute’s Ruckersville, Virginia testing center are available to non-subscribers at consumerreports.org/crashtest, with plans to add more as more vehicles are crash-tested.
More Relaunches: Epicurious, Prevention, SC
Fall is apparently a good time for magazines to relaunch their Web sites. CondeNet’s Epicurious.com has relaunched. Dubbed “Epi 2.0,” the retooled site features a cleaner look, an enhanced search function for its 60,000 and blog – “The Epi-log” – with a number of six guest bloggers. Prevention, the 10th largest U.S. magazine in terms of circulation, has relaunched prevention.com with blogs, channels and a video library. “This is Prevention 24/7,” said editorial director Nicola Bridges. And SC, the industry leading IT security monthly, has relaunched its Website.
EMap Uses PayPal to Process Mobile Subscribers
EMAP – the British publisher of FHM currently on the block – has become the latest publisher to allow customers to buy subscriptions to its print magazines online (and mobile) via PayPal. The move follows similar announcements by rival publishers Conde Nast and IPC.
Pantone Adds 2,058 New Colors
Pantone, the self-proclaimed “global authority on color,” today unveiled something called the “Pantone Goe System” (pronounced go), the “first completely new color inspiration and specification system for the graphic arts industry since the introduction of the Pantone Matching Systems 45 years ago.” That means designers have 2,058 new colors to play with. Quark Inc., Xerox, Hewlett-Packard, Adobe Systems and others are on board.