Publishing Group of America to Launch Rural Texas Title
At 625,000, Texas Profile will debut at more than double the size of Texas Monthly (300,000) and nearly double the size of Southern Living’s Texas edition (343,000). However, the magazine will charge advertisers less on a cost-per-thousand (CPM) basis–$65 CPM vs. $105.51 for Texas Monthly and $88 for Southern Living/Texas. In some categories, product exclusivity is available. Already, Ford has locked up the automotive category in 2006.