Publishers Information Bureau to Release Ad Pages, Revenue Numbers Quarterly (posted 4/10-updated)
Beginning today, the Publishers Information Bureau is moving to quarterly ad page and revenue reports, Magazine Publishers of America spokeswoman Cris Dinozo said. Currently, the reports are released monthly.
The change is in response to the needs of the market, said Dinozo. "We’re the only media that (releases figures) monthly," she said. "Everyone else does it quarterly so the change will give us a more level playing field. Also, our members have told us that it will be more meaningful to release the numbers in a quarterly time frame rather than trying to analyze the figures every month."
March Ad Pages, Revenue Totals Show Small Gains
Total magazine rate-card-reported advertising revenue for the first quarter of 2007 increased 6.9 percent compared to the first quarter of last year, closing at $5,273,215,997, according to the Publishers Information Bureau. Ad pages increased just 1 percent compared to last year to 52,154.49.
Total PIB revenue for the month of March increased 8.8 percent over the previous year, closing at $2,282,204,898. Ad pages totaled 22,388.48, up 2 percent from March 2006.
From January through March of 2007, half of the major advertising categories posted both PIB revenue and page gains, including Drugs & Remedies; Food & Food Products; Direct Response; Retail; Media & Advertising; and Public Transportation, Hotels & Resorts.
Three categories posted double-digit dollar increases: Drugs & Remedies (20.4 percent); Retail (19.5 percent); and Food & Food Products (11.7 percent). Drugs & Remedies pages also posted double-digit page gains of 13.7 percent over first quarter of last year.