Publisher Spending Flat on Manufacturing/Production Technology
Survey: Most publishers spending less than $10,000 on new technology.
The good news: Publishers aren’t cutting manufacturing and production budgets as much as they did last year. The bad news: They aren’t exactly investing in magazine manufacturing and production, either.
Sixty-one percent of respondents to the 2011 FOLIO: Manufacturing and Production Trends Survey (conducted by Readex Research) say investment in the manufacturing and production department is flat, compared to 12 percent who saw a decrease (an improvement on 26 percent who saw cuts last year) and 14 percent who say spending increased (up from 10 percent who said the same last year).
However, most respondents say their company invested less than $10,000 in new production technology last year. The majority of respondents (59 percent) also said their companies use in-house resources for pre-press, while 14 percent outsource completely and 15 percent use a combinational of internal and external resources (62 percent of respondents say art directors are involved in production, down from 68 percent in 2010).
While more automated systems are catching on, 27 percent of respondents say their company uses ad portals, while 21 percent say they use online insertion orders.
The full results of the 2011 FOLIO: Manufacturing and Production Trends Survey will appear in FOLIO: Magazine’s September issue (debuting September 1).