Product Diversity Key Message at Today’s Inaugural MPA Luncheon Series “Meet the Innovators”
Print will continue to thrive, says Rishad Tobaccowala, Publicis Groupe’s chief innovation officer and CEO of its newly launched DeNuo consulting arm.
"What you won’t hear from me is that print is going to die. Print is a dinosaur," Tobaccowala told more than 100 magazine professionals during a "Meet the Innovators" luncheon today at New York’s Harmonie Club.
"There’s no this or that anymore," he explains. "You can’t go all print, you can’t go all digital or you’ll go broke."
Still, Tobaccowala said digital is dogma. "My company’s been doing for 14 years what everyone now is calling new media," he says.
To succeed, consumer magazines, Tobaccowala says, need to stick together on issues such as privacy and publishing rights. "Magazines need to hang together or they will hang separately and die."