Following an announcement made last week that the Advertising Specialty Institute acquired Modern Uniforms, Stitches and Wearables Business magazines, Web sites and other assets from Prism Business Media, Prism has informed its employees that it is shuttering a magazine and laying off several employees.
Sources tell Folio: Prism will stop publishing Grounds Maintenance magazine with the close of the October issue because of the many challenges facing the publication in a crowded market. As a result of the closure and the sale of Stitches, Modern Uniforms and Wearables Business to the Advertising Specialty Institute, Mark Welterlen, group publisher for those magazines and Rental Equipment Register, is leaving the company.
Other people to be laid off include Jeff Rundles, Julie Fincher, Brian Anderson, Danielle Andrus, Paulette Bell, Elizabeth Kropf, Elizabeth Bilotta and Rani Vavilis, all of whom worked on Prism’s apparel titles, including Stitches, Modern Uniforms,and Wearables Business. Dave Noland, Natalie Kersten, and Cindy Ratcliff; and receptionist Lee Ann Hunt have lost their jobs as a result of the shuttering of Grounds Maintenance.
Last week, New York-based Prism, publisher of Promo, announced it had purchased SpeedNews Inc., a publisher of news and information for the aviation industry. Two weeks ago, the company laid off five employees from its Stamford, Connecticut-based marketing offices as part of a restructuring effort. David Miller, the publisher of several Prism electric titles, will take over Rental Equipment Register.
Wearables Business and Modern Uniforms serve the advertising specialty industry, while Stitches serves contract embroidery professionals. Subscribers to Stitches often work with ASI distributors and suppliers to decorate promotional items, ASI said in the release.
“We plan to dramatically improve these magazines and their related information products,” said Timothy Andrews, president of ASI, in a statement. Prior to joining ASI in 2003, Andrews was CEO of Primedia’s Business Magazines division. “We will make them more compelling for readers and, therefore, more effective tools through which advertisers can deliver their messages.”