Printer Launches Ad Portal
Quad/Graphics rolls out AdShuttle.com to streamline production.
Quad/Graphics, the Sussex, Wisconsin-based printer, has launched a Web-based advertising portal, AdShuttle.com, that it says will streamline the process of submitting print ads for advertisers and ad agencies, and for the printers and publishers that handle them.
The three-step process, Quad says, insures that advertisers and/or agencies receive immediate feedback on the quality of their ad file, and publishers and printers receive pre-flighted ads that are ready for print.
Once an ad is submitted electronically via the AdShuttle Web site, the files are cropped to the publisher’s specs and run through a pre-flight check, “virtually eliminating the hassles involved with requesting and sending new files,” Quad says.
Publishers are then able to accept or reject the ads, or send them via FTP to their printer.