From Print to Pureplays: Images from MediaNext
A few of the lasting images from MediaNext 2013.
From print publishers to pureplays, the magazine media community gathered at the Marriott Marquis in New York this week for MediaNext.
They listened to Google’s Daniel Alegre describe the marketing funnel of the future and Glam’s Samir Arora explain how he’s built one of the largest media companies in the world without creating a single piece of content. Elisabeth DeMarse spoke to them about how TheStreet uses its "free front porch" to generate paid subscriptions, while Roy Sekoff highlighted HuffPost Live’s raw video play. Andy Weber detailed Farm Journal Media’s transformation from a print-centric, debt-laden publisher, into a rapidly-growing, digital-first enterprise. Meanwhile, one hundred of their most innovative peers were honored at the inaugural Folio: 100 Awards Breakfast on Wednesday.
Media is changing too fast to predict what the topics will be at MediaNext 2014, but we can’t wait to find out.