Primedia’s Enthusiast Media Deploys Production System
Primedia has launched a DALiM MISTRAL/DALiM TWiST/DALiM DiALOGUE-based production system throughout its enthusiast media division’s 30 editorial offices nationwide. The system, deployed by New Orleans-based Blanchard Systems, helps manage the distribution of editorial and ad pages to prepress departments in a distributed remote environment, according to a news release from Blanchard.
The production system will allow Primedia’s enthusiast group, home to Automobile, Surfer, Hot Bike, Lowrider, Motor Trend, Soap Opera Digest and Soap Opera News, to run a virtual environment for editorial and ad pages among its 150 art directors. “We have administrative and editorial offices throughout the United States in such places as Ann Arbor, Michigan, Harrisburg, Pennsylvania, Stuart, Florida, and Kirkland, Washington,” said Gregory Catsaros, vice president of manufacturing for Primedia’s enthusiast group, in a statement. “When we originally investigated software, DALiM MiSTRAL was the only workflow/collaboration tool that met our business requirements.”
Primedia has had the DALiM MiSTRAL in place for the past three-and-a-half years on most of its East Coast titles. It just recently rolled out the system on its 80-title, nine-office West Coast platform.
Blanchard Systems architected, built, and managed the system to include Primedia and customers, QuebecorWorld and American Color.
Primedia operates its own DALiM TWiST servers to internally handle incoming digital ad files with a standard process across its West Coast platform. QuebecorWorld Premedia in Los Angeles administers the DALiM MiSTRAL/DALiM DiALOGUE systems for Primedia’s West Coast editorial pages. For Primedia’s East Coast titles, American Color administers the same solution set for both ad processing and editorial page production across Primedia’s 12 offices, according to the news release.
Primedia also runs DALiM SWiNG servers in some primary on-site facilities to normalize PDF/X-1a files. By processing files that integrate high-resolution images in the pages, files are reduced by 40 percent before they are broadcast to the data center facilities, reducing bandwidth requirements and cost. “In addition to more effectively managing our remote offices and remote processes nationwide, Primedia has reduced operating costs and cycle,” Catsaros said in the statement.