Primedia Acquires Pro-Motion Motorsports (posted 1/16)
Primedia, which has been an active seller over the past year, has acquired Pro-Motion Motorsports, publisher of MiniMoto Magazine and the producer of EnduroCross and MiniMoto SX events. The terms of the deal were not disclosed.
The new publication and events will join Primedia’s enthusiast group’s other motorsport related publications, which include Dirt Rider, Mini Rider and ATV Rider magazines. Under the terms of the deal, Pro-Motion Motorsports co-founders, Eric Peronnard and Tim Clark will join Primedia’s management team, continuing to manage existing events and developing new events for the company.