Popular Science newsstand sales increased 16.5 percent in the first half of 2006 when compared to the first half of last year, according to the latest Audit Bureau of Circulation Fas-Fax report released today. Published by Time Inc.’s Time4Media division, the science magazine’s category share rose from 27 percent to 32 percent, according to a news release from Popular Science. Overall circulation is down 150,000 to 1.3 million as a result of a strategic rate base reduction implemented in January of 2006, according to the publication.
Popular Science’s newsstand growth began in the second half of 2005 when sales increased 10 percent. In January, Popular Science debuted a new streamlined design with a cover strategy using photo-real images to engage the reader at newsstand. The magazine’s online page views are up 50 percent and online subscriptions are up 70 percent, the news release said.