PopSugar’s CRO Kristine Shine Jumps to The San Francisco Chronicle
New president trades “Sugar” lifestyle for daily news legacy.
The two companies are both based in San Francisco, but that may be all they have in common. After a five-year stint at the popular women’s lifestyle network and a two-decade long digital sales career, Kristine Shine has departed her role as PopSugar Media’s chief revenue officer to join Hearst Corporation’s San Francisco Chronicle and its Web counterpart SFGate.com as president.
Hearst Corporation President and CEO Steven R. Swartz and Hearst Newspapers President Mark Aldam made the announcement today. Shine’s digital sales background will presumably serve to build out digital revenue operations at the Chronicle and SFGate.com.
While CRO at PopSugar, Shine also spent two years serving as vice president of sales at the company. During that time, she ran the business side of popsugar.com, delivered double-digit revenue growth and created solutions for PopSugar’s brands to connect and interact with millennial and Gen Y women.
Earlier this month, the media company partnered with Virgin Produced, the content development division of Virgin Group, to develop an entertainment program on the Virgin Produced Channel as an avenue to further content sharing with readers and viewers.
Shine will succeed former Chronicle president Joanne Bradford, starting on January 20.