Folio Podcasts RSS: Editorial http://foliomag.com/podcasts/rss/82 en Shaping the Story http://foliomag.com/podcasts/2007/shaping-story Shaping the StoryThis podcast explores the issues consumer, b-to-b and non-profit magazines are changing the way they are writing to stay in touch with the way audiences are consuming media. <p><a href="http://foliomag.com/podcasts/2007/shaping-story">read more</a></p> http://foliomag.com/podcasts/2007/shaping-story#comments Editorial Association and Non-Profit B2B Consumer Sun, 25 Nov 2007 12:39:53 -0500 mtownsley 4052 at http://foliomag.com Demanding Attention http://foliomag.com/podcasts/2007/demanding-attention Demanding AttentionHear the tricks Billboard's group editorial director Scott McKenzie uses to engage an audience and stay ahead in the race for relevancy, loyalty, and impact. <br /> http://foliomag.com/podcasts/2007/demanding-attention#comments Editorial Sun, 25 Nov 2007 12:24:32 -0500 mtownsley 4051 at http://foliomag.com