Shaping the Story
The elements of a great story have changed, magazines need to stand out from the web with an elevated quality of writing, perspective, and design. This podcast explores the issues consumer, b-to-b and non-profit magazines are changing the way they are writing to stay in touch with the way audiences are consuming media.
Speakers:
Marie Hickey, Article Editor, Parents
Boyce Thompson, Editorial Director Hanley Wood
Melissa Weber, Editorial Director, CURE
Taken from the 2007 FOLIO: Show in New York
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