People to Watch: 2007
FOUNDER, TREZZA MEDIA GROUP
Former group publisher at Post Newsweek Tech Media, Trezza created a new media company in 2006 serving technology and government contractors through multiple media channels including custom publishing, events and research. With $500,000 in revenue expected in 2006, Trezza has embraced a guerrilla approach that’s media agnostic.
Since forming financial firm Blantyre Partners after serving as CEO of Advanstar Communications, Krakoff has been a bidder in several high profile b-to-b media deals (including the lead bidder for his old company Advanstar) but has come up short. Now as part of a consortium intent on buying VNU, some observers say Krakoff may rejoin the executive publishing ranks as head of VNU Business Media.
CEO, SCHOFIELD PUBLISHING
In ten years, Schofield parlayed $20,000 into a $40 million b-to-b publishing company few actually know about. In five more years he may reach $100 million.
Brogan plans to model his Denver-based magazine after Texas Monthly by taking 5280 beyond regional service journalism and making it part of the national conversation.
SVP, CREATIVE SOLUTIONS, ADOBE SYSTEMS
Fresh to his SVP role in March, Loiacono will have responsibility for the development, delivery and marketing of Adobe’s entire creative software portfolio, particularly InDesign, which has been gaining traction at Quark’s expense in the design world.
His efforts to develop industry wide standards and best practices across the entire print media supply chain could drag the magazine industry into a more efficient process.
SENIOR VICE PRESIDENT, ONLINE MEDIA, IDG COMMUNICATIONS
The former head of IDG Development and former CEO of MacWorld, is leading the world’s largest legacy IT company into the new world of digital media.
PRESIDENT, FARM PROGRESS
Responding to a long-term downturn in the agriculture market, Lapin has implemented a strategy that re-engineers his stable of 18 state farm titles to focus more on local content while serving both large and small farmers.
FORMER EDITOR OF FAMILY CIRCLE
The highly regarded former editor of Family Circle wasn’t retained when Meredith acquired Gruner & Jahr. Where will she turn up next?
VICE CHAIRMAN, WASSERSTEIN & CO
Oversees a fast growing portfolio that includes ALM, The Deal LLC and newly acquired Prism Business Media. The next year could indicate how well Prism lives up to the expectations set by its two sister companies.