People on the Move
Aaron Oberman named CEO of Omeda and more...
Aaron Oberman was promoted to CEO of fulfillment, data and marketing services company Omeda this week, the company announced. Oberman was previously named president in 2004.
The company has been devoting resources to expanding services to enable publishers to combine offline and online data—effectively identifying a web browser and matching that behavioral data with previous purchase history.
A new tagging platform, called olytics, stores known and unknown online customer behavior. Data thrown off by cookie tracking can be matched up to a known customer’s offline data and, conversely, unknown web site visitor information is stored until that person pops up through a more identifiable transaction. “If we don’t know who it is, we keep all the behavioral data for that cookie and store it and hopefully that person will purchase or sign up for something and then we’ll know more about who they are.”
Oberman says the company, which has historically focused on the B2B market, will be going after more consumer prospects. The two markets, he says, have become much more alike in their customer data strategies. “There’s been a Chinese wall between consumer and B2B publishing—that’s crumbling,” he says. “At the end of the day, consumer publishers need to know more about their customers, which is where the B2B world has been. The flip side is B2B needs to know more about charging their customers more, which is what the consumer side has been good at. They’re meeting in the middle.”
Here are the rest of this week’s people on the move:
Kellie Gould has joined XO Group as editor-in-chief. The role oversees the complete editorial direction and operation for the company’s three flagship brands—The Knot, The Bump and The Nest. She is the co-founder of She & Me, a content strategy and development company and was the senior vice president and editor-in-chief of iVillage (later sold to NBCU).
Mashable has hired Saba Hamedy as its first digital entertainment reporter to spearhead the site's coverage of the online video space. Previously, Hamedy spent two years at the Los Angeles Times covering all things entertainment for the Calendar and Company Town sections.
Wolfgang Blau is headed to Condé Nast to become chief digital officer of the magazine company’s international expansion. Blau, currently executive director of digital strategy for The Guardian, is set to manage the digital growth of Condé Nast’s various publications, according to a release announcing his appointment.
Newsday Media Group has announced that Brian Garnock will be joining the company as senior vice president, revenue management and strategy. Garnock is a former senior ad sales executive with Hearst, Salesforce.com and The New York Times.
Alison Loehnis has been appointed the president of the Net-A-Porter Group. Loehnis joined Net-A-Porter.com in 2007 as vice president of sales and marketing. In 2011, she was named president of Net-A-Porter.com.
Niche Media has announced the appointment of Maureen Schafer as publisher of Vegas magazine. Most recently, Schafer served as president of the Schafer Company, LLC. Additionally, she served as chief corporate development officer for LifeNexus, Inc., a start-up health care technology company, and has held executive positions at Cleveland Clinic Nevada and Keep Memory Alive.
Vincent Errico has been named chief digital officer at Trusted Media Brands (formerly Reader's Digest Association). He had been SVP and general manager, lifestyle properties, at Everyday Health.
There have been two executive appointments at Arnold Worldwide. Tim Flood has been named executive creative director, copy and Mathew Jerrett has been named executive creative director, art. Both had been group creative directors at Translation.