People On The Move
Mashable invests in custom content division and more...
Custom content studios continue to be all the rage in publishing.
Mashable just made a big investment in its own efforts there, hiring Eric Korsh to run Mashable Studios, a new unit at the company. Korsh, who comes to Mashable from his role as senior vice president of brand social and content at DigitasLBI Studios, will head up efforts to create cross-platform branded content, with a focus on video.
“We see branded video entertainment as core to our long-term strategy, and Eric brings a tremendous track record of both innovating for clients and creating original programming that resonates with audiences like ours,” Adam Ostrow, Mashable’s chief strategy officer, says in a statement.
The move follows Mashable’s $17-million funding round earlier this year, and comes as part of a larger strategy to boost premium video content offerings.
Here’s the rest of this week’s people on the move:
Mic had named Madhulika Sikka its executive editor. Sikka had served as executive editor for NPR since 2006.
Jenny Anderson was named reporter for Quartz’s London bureau. Anderson had been a finance reporter in London for The New York Times.
ESPN’s Grantland named Chris Connelly interim editor-in-chief of the site. Connelly currently serves as a reporter for ESPN and ABC News.
GQ named Lucy Armstrong fashion editor. Armstrong had previously been a senior stylist for Mr. Porter and had been working as a freelance men’s stylist.
James R. Gaines has joined The Atlantic as director of content for the company’s creative marketing group, Atlantic Re:think. Gaines had previously served as global editor-at-large and editor of the Americas for Reuters.
Down East Enterprise has hired Jeff Howland and Ian Rothwell to its marketing department. Howland comes to the company as digital strategist, and Rothwell as marketing designer.