PennWell Expands Fire Portfolio with Acquisition
Buys Fire Apparatus & Emergency Equipment magazine and Web site from co-founder.
PennWell Corp. has acquired Tunbridge, Vermont-based Fire Apparatus & Emergency Equipment magazine and its accompanying Web site from co-founder Kathryn Jorgensen. Financial terms of the deal were not disclosed.
PennWell says it will manage Fire Apparatus & Emergency Equipment from the company’s headquarters in Tulsa, Oklahoma under Lyle Hoyt, who serves as senior vice president of PennWell’s dental and fire groups. Fire Apparatus publisher and sales manager Bob Kelly, and editor-in-chief Lyn Bixby, will stay with the magaine in their respective roles under PennWell.
Jorgensen, who served as president and founded the magazine in 1996 with her late husband C. Peter Jorgensen, will assist with the transition. "My goal in selling Fire Apparatus was to find a publisher who would continue and strengthen the magazine that my husband founded,” Jorgensen says in a statement. “I am very pleased that PennWell, which has an excellent reputation in the fire service and in providing information to multiple global markets, will do that.”
PennWell’s other fire-related products include Fire Engineering, FireEngineering.com, the Fire Engineering University and the Fire Department Instructors Conference (FDIC). According to PennWell president and CEO Robert F. Biolchini, expanding the company’s fire portfolio with Fire Apparatus & Emergency Equipment “provides us a vertical extension focused on equipment and apparatus.”
Fire Apparatus & Emergency Equipment is published monthly and carries a circulation of more than 30,000.