Penton Magazines Launch Web Community for Video, Film Pros
Penton Media’s Digital Content Producer and millimeter magazines have launched Reel-Exchange, a new business-to-business Web community connecting film and video professionals with potential clients and collaborators.
The community portal aggregates video resumes or reels posted by producers, directors, editors cinematographers, visual effects artists and other film and video professionals. The reels will display links to the poster’s bio and production credit information. The site also prominantly posts "featured reels" and upcoming film and video-related events.
Penton will monetize the site in two ways: traditional sponsorships and advertisements, and annual membership fees. The site launched with three major charter sponsors – Adobe, Dell and Sony and plans to add more in the future. "We expect to achieve profitability through ad revenue and through subscriptions, which will follow certain tiers from basic to premium," said Scott Schwadron, group publisher for Penton’s video group. "The goal was to allow, for reasonably priced memberships, collaborators in this market to do business and to find each other for gigs and for jobs."
Schwadron described the site as a Linkedin meets Youtube with a little bit of Monster.com thrown in. But the site works a little different than traditional career sites in that it’s the employers that are getting the free service and the potential employees that are "paying to play" through membership fees, Schwadron said. "In phase two of the site, we’re also planning to add e-commerce and educational offerings, as well as collaborative opportunities for members," he said.
The site will carry some content from Digital Content Producer and millimeter magazines, said Schwadron. "The magazines are basically being used to help build the brand and build traffic and awareness of the site," he said.
Users that register and post reels by May 31 will receive a free 2007 basic membership, currently valued at $100. Membership fees may change as the site evolves, Schwadron added.