Overheard at FPS
A sampling of soundbytes from Miami.
[EDITOR’S NOTE: The following quotes are from various sessions during Day One of the 2008 FOLIO: Publishing Summit. We’ll add to this list throughout the day.]
“No one’s reading the magazine on the Web.”
—Dana Spain-Smith, COO, DLG Media Holdings, on the tired practice of replicating articles online.
“I’m trying to eradicate the word ‘hope.’”
—Michael T. Carr, president, Niche Media, on motivating his sales team to succeed.
“The company was founded on the social construct of Dad at work, Mom at home, Chevy in the driveway—clearly, we needed to change.”
—Jack Griffin, president, Meredith
"I’d tell people it was for hot young women and the men who can afford them. That was the mission statement."
—Carr on the launch of Vegas magazine.
"Every single company we’ve bought [had] underperformed badly."
—Frank Anton, CEO, Hanley Wood, on the state of the companies acquired by Hanley Wood before being acquired.
"To grow a business, you have to take risks, and you have to fail."
—Anton on his business philosophy.
"Since 2000, the business-to-business media has not grown at all. Not at all."
—Anton, setting up an inspiring luncheon keynote.
"This sounds like heresy, but I don’t think there’s going to be many magazines left. It’s not going to happen in my business career time, but I think it will happen."
—Gloria Adams, senior VP audience, development, Pennwell, on her opinion of print-magazine life expectancy.
"It’s not about your Web site, it’s about things going on around your Web site—people linking to it, talking about you badly …"
—Chrisitine Oldenbrook, director of marketing and emedia, Bobit Business Media
"I think at some point there will be people who don’t make the cut. It’s hard to make those cultural changes."
—Oldenbrook on salespeople’s ability to sell e-media.
"If you have a Web 1.0 site, you probably need to redesign it."
—Janet Ludwig, president, Allured Publishing
"We talk to women the way they speak to themselves."
—Tina Johnson, editor-in-chief, Women’s Health, on the voice of the magazine.
"Oh, no. Not the p-word again."
—Chris Peacock, editor and vice president of CNNMoney.com, on the overuse
of the word ‘platform.’
"YouTube has lowered the standard for everyone."
—Kaitlin Quistgaard, editor-in-chief, Yoga Journal, on the obstacles of
producing high-quality video content for the Web.