Outside Names New Digital GM | People on the Move
Writer's Digest gets a new editor; a series of staff changes at Hearst Magazines, and more people on the move this week...
Updated Friday, January 26 at 1:32 pm.
Outside has promoted Scott Rosenfield (pictured) to digital general manager, the Santa Fe, New Mexico-based magazine and digital media brand announced this week.
Rosenfield was previously digital editorial director, in which capacity he oversaw a 365-percent increase in Outside‘s web traffic, according to the company. Rosenfield began his career in 2012 as a summer intern before joining full-time as an assistant editor the following year. He then ascended the digital editorial ranks to online editor in 2014 and digital editorial director in October 2016.
“Since joining Outside, Scott has proven to be an invaluable member of the team,” said EVP and chief digital and strategy officer, Anne Mollo-Christensen, in a statement. “Scott has developed our digital editorial voice into the distinct narrative it is today—as evidenced by exponential growth—and built out an impressive digital editorial staff.”
In the new role, Outside says Rosenfield will oversee all areas of the brand’s digital operation, including content, audience growth, and revenue.
“A big initiative this year has been not just to reach more people, but to engage with them in a more meaningful way,” Rosenfield told Harvard University’s Nieman Journalism Lab as part of a broader feature published Wednesday. “There are people who say Outside shouldn’t be covering anything that’s political at all, but that seems like an increasingly small minority.”
Here are the rest of this week’s people on the move…
F+W Media has promoted Tyler Moss to editor-in-chief of Writer’s Digest. He had previously been managing editor, but was serving as EIC on an interim basis since Jessica Strawser transitioned to editor-at-large last September. Moss has been with F+W since 2012, and with Writer’s Digest since 2015.
Of taking over a 98-year-old magazine—whose pages have been graced over the years by the likes of Maya Angelou, Joan Didion, Jack Kerouac, and Kurt Vonnegut—amid the shifting dynamics of the media landscape in 2018, Moss writes, “I envision my role as one part steward and one part soothsayer.”
People has promoted Zoe Ruderman to editor of People Digital, a new role in which she’ll oversee all of the brand’s digital content, reporting to both People editor-in-chief Jess Cagle and Will Lee, group digital director for People, Entertainment Weekly, Sports Illustrated, and InStyle, among others. Ruderman joined People in 2011 as senior style editor after arriving from Cosmopolitan. Since 2015, she had been serving as executive director of content strategy.
Amy Odell has stepped down as editor of Cosmopolitan.com after five years. She’ll be replaced by Marie Claire‘s Jessica Pels. More on that here.
Naomi Fry has joined The New Yorker as a staff writer and copy editor for NewYorker.com. Fry has contributed a number of articles to NewYorker.com over the past year, including this June profile of reality TV star Spencer Pratt. She’s also copy chief for T: The New York Times Style Magazine.
The New Yorker also announced that Carolyn Kormann, who has been with NewYorker.com’s fact checking department since 2015, will switch over to writing full-time, covering climate change and the environment.
Longtime Sarasota Magazine editor Pam Daniel will retire after the release of the magazine’s February issue. She’s been with the title since 1985. Daniel will be succeeded by Susan Burns, who had served as editor of fellow Gulf Shore Media title 941CEO prior to that magazine’s shuttering last month.
The Hearst Design Group has promoted Eleftherios Kardamakis to creative director, in which capacity he will oversee creative projects spanning Elle Decor, House Beautiful, and Veranda. He’ll also maintain his current role as design director of House Beautiful, a position he’s held since moving over from HGTV Magazine in 2014.
Moreover, the Hearst Design Group has promoted Carisha Swanson to senior market editor. She had been serving as market editor since arriving at Hearst from Moffly Media in 2013.
Martin Hoops has joined Elle as design director. Hoops arrives from Condé Nast, where he spent several years in Vogue‘s art department. The announcement comes about a week after Elle tapped Stephen Gan as its new creative director.
Samantha Westfall has joined TVInsider.com, TV Guide‘s digital complement, as managing editor. Westfall arrives from celeb-focused digital outlet Wetpaint, where she was senior editor.
Condé Nast has acquired data solutions firm Lighthouse Datalab, and with it, Lighthouse founder Sriram Subramanian as its new head of data science. Subramanian, as well as the rest of the Lighthouse team, will join Condé’s data group, reporting to head of data strategy Karthic Bala.
Hearst Magazines senior manager of public relations Allie Haake announced she’s leaving the company after nearly ten years. She’ll join marketing and communications agency Hunt + Gather as account director.