NYLON Sold to Diversis Capital, Merges with FashionIndie.com
Brands will remain independent under new ownership.
NYLON, along with all of its branded assets, including NYLON Guys, NYLON TV, its international editions and Web and social channels have been sold to Marc Luzzato and his Diversis Capital team of investors.
The company will not disclose terms of the deal. However, a spokesman tells FOLIO: that the operations will continue on as they have. That means there are no plans to halt print or dissolve any brands.
The flagship NYLON magazine has a frequency of 10 issues per year, with an AAM audited circulation of 225,000. Its other print magazine, NYLON Guys publishes 6 issues each year. Rolled up, NYLON digital attracts 750,000 monthly unique visitors.
The deal also merges FashionIndie.com with the NYLON portfolio. FashionIndie has a considerably smaller reach, but significant nonetheless, reaching upwards of 150,000 month unique visitors. But when combining all of the brands and multichannel platforms, the newly formed company has a reach of over 14 million readers.
Leading the teams will be Joseph Mohen, who will serve as CEO and Dana Fields, willha take on the roles of executive vice president, chief revenue officer and publisher.
"We see this purchase as taking a profitable, highly visible property, NYLON, and by merging it with FashionIndie.com, create a unique brand in the media community for marketers," Fields says in a statement. "Our goal is to have all the touch points of NYLON presenting advertisers the opportunity to interact with and engage style conscious 20-something "It Girls" through all the media platforms they are consuming-social, web, mobile, video and print."