Reader’s Digest has appointed Tom Prince, who conceived and oversaw Martha Stewart’s failed Blueprint magazine, as its executive editor. Prince had been Martha Stewart Living Omnimedia’s vice President and development editor.

Prince’s hiring is the first for editor Peggy Northrop, who jumped ship from More [1] to RDA last fall.

Prior to MSLO, Prince was an executive editor at Real Simple from 2001 to 2004 after spending seven years at Allure. Prince also spent 10 years at New York Magazine, where he became deputy editor in 1994.