FOLIO: is run by seasoned publishing professionals with years of experience in all facets of magazine publishing. Our access to thought leaders at the highest levels in publishing assures that our content is unique, timely, and relevant.
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General Manager
Tony Silber is general manager of FOLIO: and Audience Development. He was part of the acquisition team at Red 7 Media that purchased FOLIO:, CM, and their related products in August 2004. Before the acquisition, Silber in 2003 launched M10, the executive-level magazine and information service for the magazine industry. Prior to M10, Silber was publisher of FOLIO: and Circulation Management when it was owned by Primedia. Silber was also editor of FOLIO: from 1998-2000. Silber has a bachelor's degree in history from the State University of New York at Albany.
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Editor
Bill Mickey is the editor of Folio: magazine at Red 7 Media, a division of Access Intelligence. Bill joined Red 7 Media in 2004 and has held a variety of positions within its Publishing Group, including senior editor for Folio:, and managing the transformation of Circulation Management to Audience Development, becoming executive editor of that publication and Web site. Bill was previously executive editor of Expo magazine, which serves the tradeshow and consumer event markets. Prior to joining Red 7, Bill was editor of EContent, where he was instrumental in relaunching the 30-year-old magazine covering the digital content market. Before that, Bill was editor of Online, a trade publication serving information professionals in the online database and electronic information industry.
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Associate Editor
Stefanie Botelho is the associate editor of FOLIO:. Before joining the publication, Stefanie was a freelance copywriter and an associate editor at Spork Press, a Tucson-based independent publisher. Stefanie also worked as a teaching assistant at Western Connecticut State University, where she received her MFA in Professional and Creative Writing.
Group Creative Director
Dan Trombetto is the creative director, steering the design of FOLIO:, Audience Development and EXPO magazines. Prior to joining Red 7 Media, Dan worked for five years as an Art Director for World Wrestling Entertainment. Dan has also designed for several trade publications, newspapers, and print shops over the last 15 years. He is a graduate of the Connecticut Institute of Art where he earned a Certificate of Fine and Commercial Art.
Advertising Director
John Ellertson is the National Accounts Manager for FOLIO: and Audience Development. He joined Red 7 Media in 2005 as a Regional Sales Manager for FOLIO: and Circulation Management magazines. Before joining Red 7, John was the National Sales Manager for the leading interactive entertainment trade magazine, IE (GameWEEK). He also worked for AirAge Media as a Regional Sales Executive and has more than 10 years of advertising sales experience.
President
Kerry founded Red 7 Media, LLC in 2002 after a 7-year stint at Primedia, Inc. where he ran a group of 8 business-to-business magazines including American Demographics, PROMO, Corporate Meetings & Incentives and others. Prior to his joining Primedia, Kerry and his father ran their own publishing company which they started in 1987 and sold to Cowles Business Media in 1996. Kerry’s passion is creating and launching quality information products that serve niche markets and surrounding himself with talented, passionate teammates who excel at bringing them to life and serving their markets.
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