In an era of universal access to content, content management has become much more tricky. Yes, you can easily post your latest issue, but taxonomy is becoming far more sophisticated, and the trend will continue as video and audio files are added to the mix. What you don't want is highly paid staffers going back into your content online to organize archives and tag stories. What you don't want is to make a six-figure investment in a Web and content-management platform only to find that six months later it doesn't really suit your needs. What you DO want is a technology solution to centralize and standardize content in a common database and a common workflow. It's not easy. In this session, we walk you through the options.

Speakers:

Diane Burley
Executive Editor & Publisher
PureContemporary

Mark F. Leister
Senior Vice President of Business Development
Managing Editor Inc

Taken from the 2007 FOLIO: Show in New York.