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May 2006
FolioMag.com
05/02/2006
Cover Story
CEO Survey: B-To-B Renewal
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A Buying Co-Op for Smaller Publishers Gains Traction in Production Cost Area
Why Publishers Join Associations
A World Without Ratebase
Face Up
Face Up: Foreign Policy
Best Practices
Great Writing Is More Than Just Words
Columns
Starting a Custom Publishing Division
The Trade-Magazine Model Prevails
Features
The 52nd Annual Jesse H. Neal Awards
The Centenarians
The Right Way To Do Brand Extensions
Idea Exchange
Five Tips for Implementing Business Solutions
Mastering Your SEO
Boosting Newsstand Sales and Ad Pages With Endcaps
Publishing Technology
Time Is on Leading Edge of Ad Technology
Reality Check
Do Gimmick Ads Work?
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