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October 2006
FolioMag.com
10/02/2006
Cover Story
Reining In Magazine Sprawl
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Who Should You Hire? Journalists or Market Pros?
Cross-Promotion: Driving Readers Across Multiple Platforms
Edit & Design: Making the Marriage Work
Getting a Project Greenlighted in a Big-Company Environment
Face Up
Face Up: Home Channel News
Columns
Going Generic
How Much Financial Transparency Is Too Much?
Building Brand-Powered Partnerships
Features
Behind a Consumer Enthusiast Launch
Wild, Wild Web
2006 Consumer-Magazine CEO SURVEY
Inside the Print Media Plan
Idea Exchange
Behind the Numbers
Closing the Loop with Advertisers and Readers
Avoiding the Same-Old, Same-Old in Ad Sales
Leveraging Online Communities
Publishing Technology
Managing Content in the Information Age
Reality Check
Are You Chasing Print When You Should Be Selling Other Media?
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