The Media Company of Tomorrow: One Executive’s Take
Tony SilberOne of our keynote presentations at the virtual FOLIO: Show Virtual last week included a panel of leading executives in the industry, including F+W Media CEO David Nussbaum.
Nussbaum gave one of the most provocative responses during the hour-long discussion, essentially saying that print advertising is an irrevocably declining source of revenue, and that companies that don’t recognize that do so at their own risk.
As it turns out, Nussbaum jotted down some notes to the questions I asked the panelists to consider in advance. Here are Nussbaum’s no More...
Feeling the Pinch, Garden & Gun Skips an Issue
Jason FellIt’s been a whirlwind year for high-end Southern lifestyle magazine Garden & Gun. In January, rumors swirled that it was on course to run out of money and go out of business. Less than two months later, the magazine was acquired by Indigo Acquisition LLC, a company co-created by publisher Rebecca Darwin—effectively tossing the title a lifeline saving it from going out of business.
So why haven’t readers received their October/November issue? It was due out in mid-October and—nada. In an e-mail sent to readers Thursday, Darwin explained what happened:
To help shore up our business for 2010 and beyond, More...
At ABM Forum, Publishers Wonder If Marketers Have Lost Touch With Branding
Matt KinsmanDuring the American Business Media Executive Forum in New York yesterday, BusinessWeek chief economist Michael Mandel gave long suffering publishers some hope by saying he believes there is a "media boom" coming in which marketers will reinvest in many of the traditional channels they've cut back.
The ABM Executive Forum was held in place of ABM's usual Chicago-based Top Management Meeting, and drew around 200 attendees.
Other speakers weren't so sure about Mandel's forecast. "I don't think print will ever come back, it will probably stay at the current level," said Anthea Stratigos, co-founder and CEO of Outsell Inc.
Stratigos also threw cold water on paid content. "Paid content could be More...
What Went Wrong with Purpose Driven Connection?
Jason FellOn Wednesday, Purpose Driven Connection—the quarterly published in partnership between Saddleback Church pastor Rick Warren and the Reader’s Digest Association—became the latest magazine casualty of 2009 as the groups decided to move the product online-only. Until September, RDA said the title, which launched in January, was still in “development stages.” After four issues it was never green-lighted for a full launch off the newsstand.
What gives? When RDA announced the launch late last year, it billed the agreement with Warren and Saddleback More...
The E-Reader Revolution Isn't Revolutionizing Magazines
Harry McCrackenFrom Barnes & Noble's promising nook to dark horses such as the EnTourage eDGe, a bevy of e-reader devices are about to take on Amazon.com's groundbreaking Kindle. They won't transform the way most folks read immediately, but they're a major step in the inevitable, ongoing digitization of nearly everything we're used to reading on on dead trees. As a reader of fat hardcover books I can't fit in my briefcase, I'm a Kindle fan who's excited about seeing Amazon get some compet More...
TheAtlantic.com to Ring Up 103 Percent Revenue Growth This Year
Jason FellAs part of its “Game Changers” package, the editors at the Huffington Post have come up with a list of the 10 biggest innovators in media—people or organizations that are using the Web to change the industry. Some of the more well-known names on the list include CBS Evening News anchor and managing editor Katie Couric for launching Web-based interview program @katiecouric, and Tina Brown for transitioning from print to online for launching The Daily Beast.
Visitors can