Twenty-year Nielsen Company veteran Greg Farrar has been named president of Nielsen Business Media. Most recently, Farrar was COO and had been leading the division since March when former CEO Robert L. Krakoff died.

In his role as president, Farrar will be responsible for the direction, operations and growth of Nielsen Business Media. He will focus, a statement says, on the continued expansion of the division's products and services and on the reach of the company's brand and online presence.

Farrar has held a number of positions with the company over the last two decades, and played an integral role in the company's media and trade show acquisitions, and the acquisition of media company Miller Freeman USA.

Nielsen Business Media's titles include Adweek, Billboard and The Hollywood Reporter.