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July 2009
FolioMag.com
06/30/2009
Cover Story
So, What Business Are You In?
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Magazine M&A: Waiting to Rise from the Dead
A Recession-Driven Product with Six-Figure Potential
Print Recovery By 2013?
Big-Time Events on a Small-Time Budget
Incoming Playboy CEO: ‘I Believe the Magazine Will Come Back’
Face Up
Face Up: Foreign Policy
Best Practices
Flying Solo: Managing an Association Mag By Yourself
Columns
The Case to Keep Print in Your Marketing Mix
That’s Editainment
Features
Custom Publishing Case Studies
Publishing Technology
Creating a Lead-Gen Engine
Reality Check
Is 28 Percent Sell-Through Just Fine After All?
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