This printed content is Sponsored by

Baxter Research Center -- www.brc.com

Web Service Firm Adds Digital Edition Service

MWS leverages Issuu platform; partners with Penton for online-only publication.

Jason Fell FolioMag.com
06/17/2009

Sacramento, California-based Web site and electronic publication services firm Minnick Web Services [1] has combined its e-publishing infrastructure with Issuu [2]’s open source Flash-based viewer to add digital editions to its portfolio of services.

“MWS focuses exclusively on professional applications, with an e-publishing infrastructure that’s been developed over 10 years to support its e-book business,” MWS product manager David Kalman told FOLIO:. “When we discovered Issuu, we realized that between the two companies we had the makings of a superior platform for digital editions.”

MWS’ e-publishing infrastructure includes functions like audience management, real-time monitoring, link-tracking, statistics and reporting. According to Kalman, Issuu offers a “flexible” publication viewer and hosting environment. “It’s Web site is like a YouTube for sharing publications, rather than videos. Issuu provides a Javascript application programming interface and other ways to customize the viewer’s look and behavior.”

MWS has partnered with Penton Media to produce the digital edition of Logistics Today [3], a new online-only publication. Penton did not return a request seeking comment for this story.

MWS, Kalman said, is an official Issuu reseller and pays a small hosting fee per client account. “The result is  a highly capable but low-cost digital edition solution that readers and advertisers enjoy, backed by a full-service Web company devoted to helping publishers be their best online,” he said.


Read the Story and Comment Now Online:
http://www.foliomag.com/2009/web-service-firm-adds-digital-edition-service

,












FOLIOMag.com: The Destination for the Magazine Pro
For the latest magazine and publishing industry news headlines, features, multimedia and community logon to FolioMag.com today.

Content Copyright © FOLIO: Magazine and Red 7 Media, LLC
This printed page is provided as a courtesy for non-commercial, non-profit use. Any use of this material in a commercial manner is not permitted. For information on licensing our content, please e-mail sitecomments [at] foliomag.com.