This printed content is Sponsored by

Baxter Research Center -- www.brc.com

ABM: B-to-B Ad Revenue Could Fall 22 Percent

Association downgrades previous prediction by as much as 12 percent.

Jason Fell FolioMag.com
03/17/2009

American Business Media today said the economic recession could force advertising revenue in the b-to-b space down 19 to 22 percent in 2009—down from its prediction last fall that ad revenues would decrease 10 to 14 percent.

On the digital side, ABM said revenues could grow 9 to 11 percent this year. That’s down from 14 to 16 percent growth, which it called for last fall.

In events, ABM said ad losses could be 5 to 7 percent this year, down slightly from its previous prediction of 4 to 6 percent losses.


Read the Story and Comment Now Online:
http://www.foliomag.com/2009/abm-predicts-trade-ad-revenue-could-be-down-22-percent-year

,












FOLIOMag.com: The Destination for the Magazine Pro
For the latest magazine and publishing industry news headlines, features, multimedia and community logon to FolioMag.com today.

Content Copyright © FOLIO: Magazine and Red 7 Media, LLC
This printed page is provided as a courtesy for non-commercial, non-profit use. Any use of this material in a commercial manner is not permitted. For information on licensing our content, please e-mail sitecomments [at] foliomag.com.