After a year-and-a-half stint as EVP of consumer marketing at the Magazine Publishers of America [1], Jeremy Koch is leaving the association to rejoin a Web startup he founded five years ago, the MPA announced.

Ken Godshall, currently SVP of consumer marketing at Hearst, will be filling the position following a month-long transitional period. Koch will remain on board long enough to kick off MPA's Retail Conference [2] later this month.

Koch founded What's Next Media [3] in 2004, a Web-based resource serving boomer professionals looking for a career change. The project had been on hiatus while Koch was at the MPA, though his partners were still working on R&D and recently closed a new round of capital, MPA CEO Nina Link wrote in a memo to staff.

"Jeremy and I have been in discussions for some time about his interest in rejoining What's Next, and we have agreed that now is the right time to make the transition," Link wrote.