This printed content is Sponsored by

Baxter Research Center -- www.brc.com

Meredith to Offer Ad Portal to Advertisers

Publisher signs multiyear deal with Web-based system.

Dylan Stableford FolioMag.com
02/18/2009

Meredith today said it has signed a multiyear deal with a Web-based ad portal to provide its advertisers improved delivery and receipt of print advertising.

The deal—with SendMyAd.com—covers all Meredith titles, including Better Homes and Gardens, Family Circle, Parents and Ladies' Home Journal, among others.

The portal allows advertisers to submit, approve and deliver materials to the publisher in PDF form without the postal costs and time associated with snail mail or e-mail.

Niche Media, publisher of luxury magazines including Gotham, Vegas and L.A. Confidential, launched its own portal [0] using SendMyAd last year.


Read the Story and Comment Now Online:
http://www.foliomag.com/2009/meredith-offer-ad-portal-its-advertisers

,












FOLIOMag.com: The Destination for the Magazine Pro
For the latest magazine and publishing industry news headlines, features, multimedia and community logon to FolioMag.com today.

Content Copyright © FOLIO: Magazine and Red 7 Media, LLC
This printed page is provided as a courtesy for non-commercial, non-profit use. Any use of this material in a commercial manner is not permitted. For information on licensing our content, please e-mail sitecomments [at] foliomag.com.