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Reader’s Digest Considering Name Change

Any suggestions?

Dylan Stableford FolioMag.com
11/24/2008

Along with its coverage of the Reader’s Digest Association’s mega deal with a mega church to produce a magazine and a social networking site RDA calls a “Facebook for Christians,” the New York Times reports that RDA CEO Mary Berner is “casting about” for a new name for the company.

We’ve heard rumblings about this since as early as September. It appears that even Berner—who has been somewhat of a lightning rod since coming over to Pleasantville from Condé Nast—is having a tough time deciding on one.

So, in the spirit of community, I thought it’d be fun—and useful!—to collectively brainstorm new names for Reader’s Digest. Here are some suggestions from the FOLIO: staff. Feel free to add yours in the comments section below.


Read the Story and Comment Now Online:
http://www.foliomag.com/2008/reader-s-digest-considering-name-change

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