Glam Media, the women’s fashion and lifestyle portal launched four years ago Monday, is breaking into the men’s category with the launch of Brash.com, a vertical network of sites targeting men aged 18 to 49 years.

So far, more than 25 entertainment, lifestyle and technology sites—including ArtistDirect.com, DigitalTrends.com and MonstersandCritics.com—have joined the Brash.com network. Magazines like Time and Rolling Stone have agreed to provide content. Glam says Brash.com already has nearly 10 million uniqe monthly visitors.

“From day one, Glam’s founders were intent on bringing brand advertisers online—first with women and now in the men’s category,” CEO Samir Arora said in a statement.

Also as part of the launch will be BrashTV, a rights-managed video distribution platform, and Brash Road Trip, a series of tailored travel guides for men.

Brash.com will be headed by former People en Español editor-in-chief Richard Perez-Feria as editorial director, and John Trimble, who ran brand advertising at Fox Interactive, as executive vice president of sales.