Digital Consumer Engagement Ten Ways to Target Adoption and Response
Supplied by: ZINIO
Over the past eight years, Zinio has been capturing data and tracking trends regarding the influential tactics required to woo a digital consumer. The Zinio data has provided insights and details regarding engagement levels, attention to advertisements, and even those sections in which readers are more likely to zoom while reading a publication. We have identified 10 key areas required to drive continued growth and adoption of digital publications, in a way that allows and encourages publishers to reduce costs while simultaneously increasing consumer engagement.