By Jason Riccardi, Vice President of Global Circulation Management and Database
Supplied by: MeritDirect

Today’s direct marketer is battered with challenges from every side. Costs are climbing faster than they have in the past 25 years, the economy is contracting, and spending by both business and consumers is down. Compound this with the ever increasing complexities of the new multichannel world we live in and it is no wonder many companies are struggling to grow. Here are two ways to change that.

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