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August 2008
FolioMag.com
07/31/2008
Cover Story
The Next Big Idea
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M&A’s Hottest Sector: Traditional Media Buying Interactive Media
Have Publishers Been Hoarding Paper? An Analyst Says Yes, But Others Disagree
Borrowing in a Time of Credit Crisis
Face Up
FaceUp: JCK
Best Practices
How Indies Can Organize Their Staffs for a Digital Push
M & A Scorecard
M&A Scorecard | August 2008
Columns
To Sell a Webinar Sponsorship, Sell the Results
Is the Media Iceberg Melting?
When Readers Quit
Features
Cygnus CEOs Assess Their Tenure
2008 Editorial Salary Survey
Idea Exchange
Hachette Cuts Costs, Saves Time with Automated Ad Program
Managing the Back-End of Web Sales
Leveraging Partnerships to Expand in New Categories
Publishing Technology
A Perfect Storm for Virtual Events
Reality Check
Just What, Exactly, Is ‘King?’ Content, Commerce or Audience?
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