Cyndi Stivers—the founding editor of Time Out New York who left the magazine to launch Martha Stewart's Sirius satellite radio channel—has been named managing editor of Entertainment Weekly's EW.com, the magazine announced today.

She replaces Jay Woodruff, who is returning to the print magazine as executive editor.

Stivers, a former president of the American Society of Magazine Editors, will oversee editorial content for the site, reporting to EW managing editor Rick Tetzeli.

She launched Time Out New York in 1995 and served as TONY's president editorial director until 2005, when she was tapped by Martha Stewart Living Omnimedia to supervise the launch of Martha's 24-hour Sirius satellite radio channel.

Stivers' hire comes at an interesting time for the EW brand. Late last year, Entertainment Weekly hired prominent editor Scott Donaton away from Advertising Age to become EW's publisher. But the magazine—which was already bracing for a recession and tough ad climate—appears to have been hurt by the prolonged Writers Guild strike that rocked Hollywood last fall.

Through March, advertising pages are down 20 percent when compared to the first quarter of 2007, according to Publishers Information Bureau figures [1]. Ad revenue is down 16.8 percent.

EW.com averages 73 million page views per month, the company says.