In a refrain that's becoming all-too-familiar for niche music magazine publishers, Mass Appeal, the 12-year-old Brooklyn-based hip-hop and lifestyle magazine, is calling it quits.

The 100,000-circulation title had recently published its 50th issue.

Colossal Media, which owns Mass Appeal, will continue to publish a female-targeted spin-off, Missbehave, as well as Mass Appeal's Web site [1].

Co-founder and publisher Adrian Moeller told [2] the Web site Gawker that he is in talks to sell the Mass Appeal, and that a print edition of may eventually relaunch.

In 2005, Patrick Elasik, the magazine's 26-year-old co-founder and co-owner, was found dead [3]. He had been electrocuted while crossing subway tracks in the Greenpoint section of Brooklyn.

Elasik founded the magazine with Moeller in 1996.

The shuttering of Mass Appeal is the third nationally-distributed niche music title to do so this year. In February, Seattle-based alternative country music magazine No Depression folded [3]; Harp followed suit [3]. In March, Resonance, a small, well-regarded Seattle-based quarterly, shut down.