The Magazine Marketing Excellence Channel is the best new place for all magazine-industry marketing professionals to ask the experts, share ideas and stories, meet peers, and find new resources to assist you in marketing effectiveness and grow your magazines profitability.

In today’s world of increasing information options, publishers must explore new ideas to remain relevant and stay connected with their readers' digital content delivery provides exciting new opportunities to bridge the gap between print and online publishing models.

B-to-b publishers are constantly looking for ways to increase online revenues and reduce production costs. While moving production offshore generates significant cost savings, you can simultaneously XML-tag your content to create searchable and retrievable content for a variety of distribution channels -- including podcasts, digital magazines, e-newsletters and Web sites -- creating new revenue opportunities.