Tough Love

Berner spoke to Folio: about her plan, dubbed FACE, for Reader's Digest Association and how she's working to change a long entrenched culture. ...More

A Stock Index Becomes Part of New-Product Emphasis for CurtCo

“We do not see ourselves as a publishing company” ...More

Face Up

This Month: Scientific American ...More

‘Narrow-cast’ Your E-mail Newsletters

“What we’re discovering is that the real trend is toward smaller e-mail newsletter lists and more targeted e-newsletter products.” ...More

Regional Magazine Makes a Case for Smart Spending

While many print publications have tried in recent years to increase their margins by both cutting on staff and paying less for freelance work, the local and national success of 5280 represents an argument for an opposite strategy: Spend. ...More

Make Web Traffic Everyone’s Business

Access Intelligence created “Traffic Squads” to serve each of its five markets. ...More

Is Time on Your Side?

Nielsen//NetRatings announced in July that it was adding “total minutes” to its syndicated Internet measurement service. ...More

The Evolution of the Webinar

“As our competitors got more assertive about selling Webinars, the competition intensified for that hour of our audience’s time and attention.” ...More

Catching up with Circulation Fulfillment

Circulation fulfillment has changed fairly drastically over the last few years, thanks to the Internet and the advent of new technologies. ...More

Brand Marketing: An Inside Look

The independently published, Decatur, Georgia-based entertainment magazine has partnered with Beat Marketing to produce “The PASTE BEAT,” an audio channel for American Airlines. ...More