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How Not to Pitch a Blog

The rules behind pitching ideas to bloggers is slightly different than pitching print journalists, says Lee Odden, in an August 29 online marketing blog post on Here are a few tactics to avoid: ...More

Creating the Magazine Showhouse

Conde Nast Bridal Media is creating an “organic” consumer experience with its Dream House project, according to publisher Katherine Rizzuto. ...More

On-Demand: Beating the Learning Curve

Pink Magazine researched its readership of professional women and discovered a demand for more interactivity: but on the individual’s request. ...More

The Q&A

Often maligned, often abused, the Q&A remains a valuable tool for interviewers and for editors. ...More

Don’t Be Too Hasty to Sell

Sellers who are in a hurry are at a distinct disadvantage. ...More

Publisher, Know Thy Niche

No single publisher needs to be every medium to every person, because consumers will find a way to move you into the mix if you offer what they need. ...More

People on the Move | 10.04.07

Joseph Braue, Susan Treblay, Greg Schumann, Sarah Lacy, Kimberly Reynolds ...More

Spectrum 2007 Show Focuses on Interactive Marketing

The association for publishing technology research and specification advancement included the agency’s role and the impact interactive marketing is having on the entire supply chain—from creative through asset management and production to distribution. ...More

Bobit Business Media Acquires Finance Mag

Bobit Business Media has acquired Michigan-based national monthly magazine World of Special Finance, the World of Special Finance Conference and Expo, and its related Web sites. ...More

M&A Scorecard - October 2007

Yahoo continued its ad-network acquisitions with the purchase of Blue Lithium for $300 million in cash, which undoubtedly helped usher the deal through in the midst of a tricky credit market.   ...More

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