Creating the Magazine Showhouse
Conde Nast Bridal Media is creating an “organic†consumer experience with its Dream House project, according to publisher Katherine Rizzuto. ...More
How Not to Pitch a Blog
The rules behind pitching ideas to bloggers is slightly different than pitching print journalists, says Lee Odden, in an August 29 online marketing blog post on Toprankblog.com. Here are a few tactics to avoid: ...More
Reprint Management Services Acquired by YGS
After nearly two decades in the publishing marketplace, Reprint Management Services has been acquired by the YGS Group, a graphics communications firm. ...More
Publisher, Know Thy Niche
No single publisher needs to be every medium to every person, because consumers will find a way to move you into the mix if you offer what they need. ...More
People on the Move | 10.04.07
Joseph Braue, Susan Treblay, Greg Schumann, Sarah Lacy, Kimberly Reynolds ...More
Spectrum 2007 Show Focuses on Interactive Marketing
The association for publishing technology research and specification advancement included the agency’s role and the impact interactive marketing is having on the entire supply chain—from creative through asset management and production to distribution. ...More
E-Mail Newsletter Insights
According to research performed in September by the Nielsen Norman Group e-mail newsletters are still a highly effective way to maintain customer relationships on the Internet. ...More
Reader’s Digest Stories Go Digital
Reader’s Digest is the first magazine to provide content for CONNECT, Sony’s e-book store, with two short story collections culled from its magazine content. ...More
M&A Scorecard - October 2007
Yahoo continued its ad-network acquisitions with the purchase of Blue Lithium for $300 million in cash, which undoubtedly helped usher the deal through in the midst of a tricky credit market. ...More
Bobit Business Media Acquires Finance Mag
Bobit Business Media has acquired Michigan-based national monthly magazine World of Special Finance, the World of Special Finance Conference and Expo, and its related Web sites. ...More










