Nielsen Launches Small Business Site: ‘Unlike Any Other’?
Times, Rex Hammock also have small biz sites
Nielsen Business Media announced today the launch of an online resource center for small business professionals. The site was soft-launched in May and includes a pair of blogs, business travel tips and “The Small Business Brief,” a weekly newsletter.
“The Small Business Resource Center is unlike any other because it’s dedicated to growing and strengthening small businesses,” Linda McCutcheon, SVP of Nielsen Business Media’s digital division, said in statement announcing the launch.
Well, it is like at least one other: SmallBusiness.com. The site was originally launched in 1999 by Hammock Publishing’s Rex Hammock and, he says, failed miserably.
“My timing could not have been worse,” Hammock, who called it “the lowest point in my business life and one of the most difficult experiences of my life,” explained. “We were too late as a ‘dot.com’ and too early as a ‘Web 2.0′ play. And besides, I was convinced then that to succeed we needed to build an aircraft carrier-sized platform that had every bell and whistle one can imagine to solve problems we never really encountered.”
Hammock relaunched SmallBusiness.com in 2005 as Wiki-based site—a “grass-roots participatory project” featuring “resources and services to help small business owners and managers."
The New York Times also recently launched a small business vertical on its Web site, including a "small business resource center.”