Nielsen to Launch ‘Eco’ Digital Spinoff
Latest b-to-b company to roll out green product.
Looking to tap into the so-called “green” movement, Nielsen Business Media will launch a digital “eco” spinoff of one of its titles.
The quarterly, ecoimpressions, will be “devoted to information and education on eco-friendly products and sustainable practices in the decorated apparel and promotional products industries.”
Editor Marcia Derryberry says launching a digital publication exclusively “not only gives us a more appropriate way in which to deliver green subject matter but also a way in which we can reduce our own environmental impact.”
Other b-to-b companies, including McGraw-Hill and Hanley Wood have launched or poured resources into “green” products related to their core titles in 2008. “We’re seeing a tidal wave of interest [in green building] from our readers and customers,” Hanley Wood group publisher Rick Strachan told FOLIO: recently. Hanley Wood launched Green Products and Technology in January, and relaunched the 35,000-circulation title as EcoHome magazine, increasing the editorial budget by 25 percent.