NewPage Continues Product Consolidation
Paper company integrates No. 2 and No. 3 paper product offerings.
NewPage Corporation continues to consolidate its product offering after its acquisition of Stora Enso North America. The latest: The paper company is integrating its Premium No. 2 and No. 3 paper lines.
"As we come closer to establishing our line-up of products, we’ve taken great efforts to simplify and structure our grade offerings in a manner where we provide our customers with products that not only have a strong brand recognition, but also the performance, quality and reliability they’ve come to expect," said Steve DeVoe, NewPage’s general manager of sheets and caliper papers.
The following changes are part of the latest integration:
▪ NewPage has eliminated its Signature True paper line.
▪ Its Anthem product specifications have been changed in brightness from an 87 to an 88 with a cleaner, blue-white styling.
▪ NewPage will continue to offer its Centura premium coated paper line, its Sterling Ultra and Productolith products in the No. 2 sheet-fed and web grade offerings, and its Gusto and Fortune grade brands in the No. 3 product line.
In March, NewPage said it was integrating its coated No. 2 through No. 4 web paper lines. The lines are used for a number of commercial products including magazines, catalogues, direct mail and inserts.
Stora Enso sold its U.S. holdings to New Page for about $1.7 billion. The deal closed earlier this year.